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Understanding Indigo: Motivators
Motivators describe why people do things: the internal desires that drive behavior. Motivators correlate with career choice, college major selection, and extracurricular activities. Learn more in this post.

Sheri Smith
Apr 8, 20212 min read


Understanding Your Motivators: Social
High Socials want to find ways to give back to their community. Passionate Socials’ core question in life is typically, “What is my cause?” Learn more in this post.

Sheri Smith
Apr 8, 20212 min read


Understanding Your Motivators: Utilitarian
High Utilitarians want an opportunity to get a practical return for their resources. High Utilitarians are best engaged when they understand the return on investment they will get. Learn more in this post.

Sheri Smith
Apr 8, 20212 min read


Understanding Your Motivators: Aesthetic
High Aesthetics want to be in an environment that fits well with them. If the environment feels off to them, it can affect their ability to perform in school and the workplace. Learn more in this post.

Sheri Smith
Apr 8, 20212 min read


Understanding Your Motivators: Traditional
High Traditionals need an environment where their beliefs are acknowledged and respected. Learn more in this post.

Sheri Smith
Apr 8, 20212 min read


Understanding Your Motivators: Theoretical
High Theoreticals love learning-oriented challenges—anything where they are required to learn a new skill. Some Theoreticals will want to go deep on a handful of subjects, while others will be all over the place with their learning. Learn more in this post.

Sheri Smith
Apr 8, 20212 min read


Understanding Your Motivators: Individualistic
High Individualistics want opportunities where they control the agenda and where they will be recognized for performing well. Learn more in this post.

Sheri Smith
Apr 8, 20212 min read
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